Cause Related Marketing
Publicly linking with a charity such as The Cedar Foundation can provide a credible incentive for customers and staff to select products or services to benefit a cause or charity.
Cause Related Marketing (CRM) is the commercial activity by which a business and charity form a partnership to market an image, product or service for mutual benefit.
This can include on-pack promotions, in-store merchandising and trade promotions.
The benefits of Cause Related Marketing can include:
- Improved brand perception and recognition
- Increased sales, press and PR coverage
- Increased long-term customer loyalty
- Increase awareness of the launch of a new product.
If you would like to support The Cedar Foundation through Cause Related Marketing contact The Cedar Foundation on 028 9066 6188 or e-mail l.swift@cedar-foundation.org.
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Latest News
Heather Lyons from South Belfast is no ordinary 24 year old. Heather, who is partially sighted, has just returned home from a trip to number 10 Downing Street
Earlier this year, The Cedar Foundation’s Active Futures Team was successful in securing funding from the Department of Agriculture and Rural Development Rural Challenge Programme, to deliver a Travel Training Programme.
Please be advised that a group, or groups, are using the name of The Cedar Foundation to solicit donations/money through a series of fraudulent and misleading emails.
The Cedar Foundation is looking for brave volunteers to do a Freestyle Abseil inside the Odyssey Pavilion, Belfast on Saturday 27th November 2010 to raise money for children and adults with disabilities across Northern Ireland.
Events
Most abseils are outside the building so have to be held in Summer. To brighten up the winter months we have arranged an indoor abseil at the Odyssey Cinema in Belfast on Saturday 27th November 2010.
The Challenge is taking place on the stunning Slieve Donard Mountain, at 850 metres it's NI's Highest Peak. On a clear day (keep your fingers crossed!)
Horse riding in the lands of Ghengis Khan, Cycling in South Africa,New Zealand or France, Camel Riding through the Sahara, or Trekking in many different and interesting places, the choice is yours.
Contact Information
Telephone: (028) 9066 6188
FAX: (028) 9068 2400