Cause Related Marketing
Publicly linking with a charity such as The Cedar Foundation can provide a credible incentive for customers and staff to select products or services to benefit a cause or charity.
Cause Related Marketing (CRM) is the commercial activity by which a business and charity form a partnership to market an image, product or service for mutual benefit.
This can include on-pack promotions, in-store merchandising and trade promotions.
The benefits of Cause Related Marketing can include:
- Improved brand perception and recognition
- Increased sales, press and PR coverage
- Increased long-term customer loyalty
- Increase awareness of the launch of a new product.
If you would like to support The Cedar Foundation through Cause Related Marketing contact The Cedar Foundation on 028 9066 6188 or e-mail l.swift@cedar-foundation.org.
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Latest News
David Todd, one of Cedar’s Living Options tenants has been awarded a €7,000 scholarship having been selected to be part of the Google Europe Scholarship for Students with Disabilities.
Tickets are now on sale for a charity rock event entitled ‘Rockin’ for Cerebral Palsy’ due to take place at the King’s Head Belfast on Wednesday 15th September 2010, with all proceeds going to The Cedar Foundation.
11 staff members from The Cedar Foundation’s Children and Young People’s Services have taken a day out from their normal work routine to spend a day building homes in Madrid Street, East Belfast.
Over 60 people with disabilities were honoured by The Cedar Foundation at a special Celebration of Achievement event held in Ballymena on Monday 7th June.
Events
The Challenge is taking place on the stunning Slieve Donard Mountain, at 850 metres it's NI's Highest Peak. On a clear day (keep your fingers crossed!)
Horse riding in the lands of Ghengis Khan, Cycling in South Africa,New Zealand or France, Camel Riding through the Sahara, or Trekking in many different and interesting places, the choice is yours.
Contact Information
Telephone: (028) 9066 6188
FAX: (028) 9068 2400